Austin Smith
Security operations
Repositioned 20 years of expertise, built his offer and sales process, and signed a $30,000 client three weeks later.
For experienced professionals ready to build something they own
Stop starting over. Build a business around what you already know.
You have years of skill, strong judgment, and people who trust your work. Learn how to turn that experience into one clear offer. Then use AI to build simple systems around the business.
Sunday at 3:00 p.m. ET
Live online only — no recording
90 minutes plus live Q&A
Free registration.
Live only — no recording.
Live only — no recording.
Built for professionals and skilled experts in healthcare, law, finance, education, consulting, coaching, technology, insurance, real estate, the skilled trades, and other fields where people pay for your judgment.
Edwina McKennonForbes-featured business and AI strategist. $10M+ closed in corporate sales.
You are not a beginner.
You may be new to owning a business, but you are not new to solving hard problems. You spent 10, 20, or even 30 years building skills companies already pay for.
No one showed you how to package those skills into something you own. You do not need another certification. You need the right order.
Real professionals. Real work.
They sold what they already knew.
They kept the expertise they had already earned, built the right business structure around it, and used AI to move faster.
Belinda Gaston
Leadership coaching
Sold a five-figure offer before building a single module. She is now developing a federal proposal and filling her own cohort.
Dr. Orlandis Wells
Physician
Turned decades of expertise into a signature offer and began building a business beyond his medical practice.
Roj Reed
Enterprise technology sales
Built and tested his offer before spending money in the market. His work is opening new industry conversations and speaking opportunities.
These examples show what is possible, not what every person will earn or how quickly results will happen. Results depend on experience, effort, market, and execution.
What you will learn
A clear path from expertise to enterprise.
This workshop puts the business foundations in the right order so you can stop chasing tools, ideas, and certifications that never become a business.
01
Choose the right problem and buyer
Find the valuable problem you already know how to solve, and the people who already pay to solve it.
02
Turn your experience into one clear offer
Shape what you know into an offer that is easy to explain, price, and sell without starting a new career.
03
Start with trust, then add AI systems
Begin with people who know your work. Then use AI to support sales, delivery, and the day-to-day work behind the business.
You will leave with your buyer chosen, your problem named, and a one-page direction for your offer, plus your next three steps.
The difference
Business first. AI makes it stronger.
This is not an AI tools class. You will not be told to drop your career, call yourself an AI expert, or sell AI services to an industry you do not understand.
Build the business around your expertise first. Add AI after the buyer, problem, offer, and sales path are clear. It helps you move faster. It does not replace the business.
This is not a get-rich-quick event. It is a working session. You will leave with a clear business path and practical next steps.
Who should attend
Make sure this room is right for you.
This workshop is for you if…
- You have real professional or industry experience.
- You want to build one clear offer around what you already know.
- You are willing to speak with real buyers and test your idea.
- You want AI to support a business, not become the business.
- You may have a job, be between roles, or run a small practice that is not growing yet.
It is not for you if…
- You only want prompts, tool demos, or another certification.
- You want someone else to build the business for you.
- You are not willing to speak with buyers, test your offer, and do the work.
- You already run an established company and only need advanced scaling support.
Your workshop host
Meet Edwina McKennon.
Edwina has helped physicians, security leaders, leadership coaches, and enterprise professionals turn years of experience into clear offers, stronger sales conversations, and AI-supported businesses. Her clients have sold five-figure offers, secured $30,000 engagements, and opened doors to federal and industry opportunities.
Before FuturIQ, Edwina spent over ten years in corporate sales and closed more than $10 million across software, technology, and insurance. She built her own consulting business to $100,000 a month, has trained thousands of professionals, and is a Forbes-featured business consultant and AI strategist.
Her approach is simple: keep the expertise, learn the business, and use AI to help the right system run better.
Offer claritySales trainingBusiness leadershipPractical AI systems
Common questions
Before you save your seat.
You will leave with a clearer buyer, problem, and direction for one offer, plus practical next steps for starting with people who already trust your work and using AI to support the business.
No. The workshop is about building a real business around your expertise. AI supports the system after your buyer, problem, offer, and sales path are clear.
No. You may be new to business ownership. You should, however, have meaningful professional or industry experience that can become the foundation of an offer.
Yes. If you have real experience and your offer is not landing yet, this workshop gives you the right order to fix it. It is only wrong for you if you run an established company and just want advanced scaling help.
No. You will learn why the first move is often a structured conversation with people who already know and trust your professional judgment.
No. This is a live working session. Show up live to get the full walkthrough and ask your questions.
No. It is a real training you can use on its own. At the end, Edwina will share one way to go deeper with her if you want it. You get the full training either way.
You will get your Zoom access, a calendar invite, and reminders by email and text. Your seat is for this Sunday's live session. Come a few minutes early to get settled.
Your experience should build more than someone else’s company
Build the business you are already qualified to lead.
Join Edwina live and learn the order for turning what you already know into a business you can own.
Sunday at 3:00 p.m. ETLive online only — no recording90 minutes plus live Q&A
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Free registration. Come ready to take notes and do the work.