Austin Smith
Security operations
Repositioned 20 years of expertise, built his offer and sales process, and signed a $30,000 client three weeks later.
For professionals with 10+ years in their field
How to turn your expertise into a business of your own, and let AI run the day-to-day.
You already know your stuff. What nobody showed you is what you'd sell, who would pay for it, or how you'd run it without giving up your evenings. I'm going to walk you through all of it live, on my screen, in 90 minutes.
- Sunday · 3:00 PM ET
- Live online
- 90 minutes plus Q&A
- No replay
Registration closes in
- Featured in Forbes
- $10M+ closed in corporate sales
- Thousands of professionals trained
Live · Sunday
Sound familiar?
You've been told to "monetize your expertise" a hundred times.
And nobody has ever shown you the first step.
So the idea just sits there. You're good at what you do. People at work come to you when something's broken. Every so often you think, I could be doing this for myself. Then Monday comes and you're back to building somebody else's company.
When I ask people what's stopping them, I hear the same answers. "I don't know what I'd actually sell." "I don't know who'd pay me for it." "I look at my calendar and I can't see where a business would fit."
That's what this session is for. I'll show you how I'd answer all of that if I were in your seat, and how AI now does the part that used to need a team.
In 90 minutes
Here's what you'll leave with.
- 1
Who would actually pay you
We pick the buyer and the problem out of work you've already been doing for years, so you're not starting from zero.
- 2
Your offer in one sentence, with a price
Something you could say to a real person on Monday morning without it sounding like a pitch.
- 3
Three ways to test it this week
You start with people who already trust your work. You don't need followers, ads or cold messages.
- 4
The AI setup that runs it
I build it on screen while you watch: the content, the follow-up and the delivery. This is the part that used to need staff.
- 5
Your questions, answered live
Tell me your field and where you're stuck, and I'll tell you where I'd start.
It's free and you don't need a card. It also isn't recorded, so you have to be there.
Why this matters
Ownership in the AI economy, and the legacy you leave.
Every big shift in technology has made a small group of people owners, and left everyone else working for the ones who moved first. The internet did it. Software did it. AI is doing it now, only faster.
What's different this time is what it takes to be one of the owners. You don't need to write code and you don't need investors. You need judgment, years of it, in a real field, pointed at a real problem. You already have that.
So the question is whether those years keep building someone else's company, or start building something with your name on it.
Something you own, that runs with you and not on you, and that's still there for the people who come after you.
How my own business runs
I barely type anymore.
I talk to my computer. My AI agents do the research, write the content, handle the follow-up and deliver the work. I check it and I make the calls.
That's how FuturIQ runs today, and in this session you'll watch me set the same thing up from scratch. You don't need to be technical. If you can explain what you want to a new hire, you can do this.
One thing so you're not surprised: this isn't an AI tools class, and I won't tell you to leave your field or start selling AI services. The business is built on what you already know. AI is the staff.
Who does what at FuturIQ
- ResearchAI agent
- ContentAI agent
- Follow-upAI agent
- DeliveryAI agent
- The decisionsMe
They didn't change fields
People who've already done it.
A security director, a marketing consultant, a leadership coach, a physician and a tech sales exec. Each of them built on what they already knew.
Marchet Eaddy
Marketing and operations
Reworked her offer so clients could say yes to it, and one took the full $15,000 package and paid in full. She has made $40,000 since joining.
Belinda Gaston
Leadership coaching
Sold a five-figure offer before building a single module. She is now developing a federal proposal and filling her own cohort.
Dr. Orlandis Wells
Physician
Turned decades of expertise into a signature offer and began building a business beyond his medical practice.
Roj Reed
Enterprise technology sales
Built and tested his offer before spending money in the market. His work is opening new industry conversations and speaking opportunities.
These examples show what is possible, not what every person will earn or how quickly results will happen. Results depend on experience, effort, market, and execution.
Before you sign up
Is this for you?
Come if…
- You've got 10 or more years in your field and people come to you for answers
- You've been watching AI take off and wondering what it could do for you outside your job
- You know you're good at what you do, but you couldn't say right now what you'd sell
- You're busy, and a second full-time job isn't an option
- Or you have a small practice and you want to build a new offer on what you know
Skip it if…
- You want to "get into AI" or start an AI agency
- You're after prompts, tool demos or another certificate
- You want fast money or a guarantee
- You already run a business that works and you want help scaling it. This is for starting and growing, so it won't be the right room
- You want someone else to build it for you
- You're planning to catch the replay. There isn't one
Who you'll be spending 90 minutes with
Hi, I'm Edwina.
I spent twenty years as an executive and sales leader before I ever touched AI. More than ten of those were in corporate insurance, at Allstate, Desjardins, BrokerLink, Gallagher and APOLLO, where I led teams and closed over $10 million.
Then I took what I knew and built FuturIQ on it. Since then I've trained thousands of professionals, certified hundreds of them, earned more than twenty AI certifications, and contributed to a government-scale AI workforce program.
I'm telling you this so you know who you'd be giving your Sunday afternoon to. I hate fluff, and I won't waste your time.
- Featured in Forbes
- Canada's Top 100 Black Women to Watch
- Business Canada's Elite Women
- Allstate Forecaster Award
- 20+ international stages across Canada, the US and the Caribbean
- 20+ AI certifications
Good questions
Things people ask me first.
At the end I'll tell you about the program I run, for anyone who wants my help building this. If that's not you, no problem. You still get the whole training.
No. I'll show you the technical part and it's easier than you think. What AI can't do is decide what's worth making or tell whether it's any good. That comes from your years in the field.
No. What I'll show you is built to run alongside a job.
Yes. What you need is real experience in a field, ideally ten years or more. That's what the business gets built on.
If you want to build a new offer on your expertise, yes. If your business already works and you want help scaling it, this won't be the right room. It's built for starting and growing, and I'd rather tell you now than have you feel out of place on the day.
No. Your first clients come from people who already know your work. I'll show you how to start those conversations.
No. It's live only and it isn't sent out afterwards.
You get an email with your link and a calendar invite, plus reminders. Tick the box on the form and you'll get them by text too.